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• Sales Rank: #692167 in Books
• Published on: 2015-07-20
• Released on: 2015-07-20
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .73" w x 6.00" l, .94 pounds
• Binding: Paperback
• 290 pages

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Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author.

Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.

• Sales Rank: #80613 in Books
• Published on: 2016-09-01
• Original language: English
• Dimensions: 5.80" h x 1.10" w x 8.60" l,
• Binding: Hardcover
• 320 pages

Review

"Selling Hitler is a thorough, bitter, and entirely virtuoso performance, ranging fluently over all the various mechanisms by which the Nazi propaganda apparatus attempted to create the idea of a nationalist paradise just out of reach, deliverable only by the new order."--Open Letters Monthly

About the Author

Nicholas O'Shaughnessy (PhD) is Professor of Communication at Queen Mary, University of London. He studied at Cambridge, Oxford and Columbia universities and among his many publications are The Marketing Power Of Emotion (OUP) and The Phenomenon of Political Marketing (Macmillan).

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Business Risk Management: Models and AnalysisBy Edward J. Anderson

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A comprehensive and accessible introduction to modern quantitative risk management.

The business world is rife with risk and uncertainty, and risk management is a vitally important topic for managers. The best way to achieve a clear understanding of risk is to use quantitative tools and probability models.  Written for students, this book has a quantitative emphasis but is accessible to those without a strong mathematical background.

Business Risk Management: Models and Analysis

• Discusses novel modern approaches to risk management
• Introduces advanced topics in an accessible manner
• Includes motivating worked examples and exercises (including selected solutions)
• Is written with the student in mind, and does not assume advanced mathematics
• Is suitable for self-study by the manager who wishes to better understand this important field. 

Aimed at postgraduate students, this book is also suitable for senior undergraduates, MBA students, and all those who have a general interest in business risk.  

• Sales Rank: #3520585 in Books
• Published on: 2013-12-31
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .90" w x 6.25" l, 1.35 pounds
• Binding: Hardcover
• 384 pages

From the Back Cover

A comprehensive and accessible introduction to modern quantitative risk management.

The business world is rife with risk and uncertainty, and risk management is a vitally important topic for managers. The best way to achieve a clear understanding of risk is to use quantitative tools and probability models.  Written for students, this book has a quantitative emphasis but is accessible to those without a strong mathematical background.

Business Risk Management: Models and Analysis

• Discusses novel modern approaches to risk management
• Introduces advanced topics in an accessible manner
• Includes motivating worked examples and exercises (including selected solutions)
• Is written with the student in mind, and does not assume advanced mathematics
• Is suitable for self-study by the manager who wishes to better understand this important field.

Aimed at postgraduate students, this book is also suitable for senior undergraduates, MBA students, and all those who have a general interest in business risk.  

About the Author
Edward J. Anderson
The University of Sydney Business School, Australia

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